Love our seaside

With the longest coastline of any English water company, Anglian Water’s Keep It Clear coastal campaign is engaging with holidaymakers and those who live by the sea.

Unflushable items like wipes may contain plastic, which is a massive threat to marine life. Any plastic fragments get slowly broken down and become microplastics, which are then eaten by marine life.

Keep It Clear is working with the UK’s leading scientists and marine biologists, including Prof. Richard Thompson of the University of Plymouth who advised the UK and other countries on the ban on plastic bags and research on microbeads.


(Greenpeace study, August 2016)

Plastic particles are found in a third of fish caught off Britain. It is thought the fish - many of which reach the human food chain - feed on plastics mixed in plankton and cause harm to see sea creatures.

Marine Conversation Society’s recent Great British Beach Clean 2019 weekend found 630 litter items were collected per 100 metres of English beaches.


Sewage related debris such as sanitary products and household items which are flushed down the toilet but should go in the bin accounted for 5.9%.


Wet wipes slipped out of the top ten most commonly found item on beaches the previous year but were back in at number 8 in 2019.

As well as our support of Marine Conservation Society’s unflushable campaign, we work with a number of relevant stakeholders including Keep Britain Tidy, and local authorities to tackle the causes of pollution on beaches and in bathing waters.


Uniquely among water companies, Anglian Water has a team of coastal catchment advisors who work in local patches to investigate sources of pollution, tackle the problem of misconnected sewers and encourage the correct use of surface water drains.

We also help fund BeachCare groups in places like Hunstanton and Sheringham to organise volunteers who pick litter and carry out wildlife surveys. From regular beach cleans to sand sculpture workshops and marine debris art, there’s a lot happening. 


Whether you live by the sea or visit on holiday, there’s something we can all do to help stop blockages and look after our beaches and marine environment.

Share to stop the unflushables

Help us protect our seas and beaches from the monstrous unflushables. From this day forward, pledge to only flush the 3Ps and never ever pour fat, oil or grease down the sink or drain. 

Love our seaside activity book


It doesn't mater whether you're visiting the beach for the day or on holiday to have fun with our seaside activity booklet.