Home | Keep It Clear

Environmental pollution and sewer flooding of homes can be caused by unflushable items combined with fat, oil and grease which lead to blockages.

Easy rules for sinks and loos

Unflushables make up nearly 10% of beach litter

Unflushable items like wipes may contain plastic, which is a massive threat to marine life.

Love our seaside

80% of flooding in homes is due to sewer blockages

How we’re tackling pollution and flooding caused by avoidable sewer blockages.

Find out how

Why Keep It Clear

Keep It Clear is Anglian Water’s pioneering, transformational behaviour change programme tackling pollution and flooding caused by avoidable sewer blockages.

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The East of England is home to some of the country’s best bathing waters.

How you can help

The unflushables

Take a look at some of the things that shouldn’t end up in our sewers but do.

Help tackle the problem

Lotties vlog

Putting rubbish and waste food in the bin rather than down the sink or loo can go a long way to help avoid the misery, cost and bad smells caused by blocked pipes and sewer flooding in your home.

Some simple tips

Frequently asked questions

How can I keep my pipes clear at home?

You can help prevent pollution from avoidable blockages by making small changes in your kitchen and bathroom. These changes will make a big difference to not only keeping our water flowing and your bills down, but protecting the environment as well. By only letting water go down your sink and only flushing water and the three Ps (poo, pee and toilet paper) down your loo, you help the water cycle. It makes it easier and cheaper for us to treat water and return it back to rivers and waterways.

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How to keep pipes clear for food service establishments

Managing fat, oil and food (FOG) waste correctly and legally can help prevent a blockage which leads to bad smells and costs money, loss of reputation and potential business. Legally, food serving establishments could be forced to close until the problem is sorted out.

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How does keeping things clear help?

We can all take action to ensure cleaned water is returned safely to rivers and seas by keeping waste out of our sinks and toilets. If we all recycle where we can and use bins for our waste, it can also save us time and money.

Keeping things clear also means we use less water and carbon in unblocking sewer pipes and pumps, – it’s all part of our overall aim to love every drop.

Our aim to love every drop

Just a few of our community events

The Keep it Clear programme, launched in 2011, has inspired and enabled communities to engage with the issue of blocked pipes and make a real difference.

Business support

Monster mash

Digging deep

Photo gallery

We use local, trusted and known ‘voices’ within the community to spread awareness of our Keep it Clear programme.

Spreading the word

Let's connect!

We’re always out and about in the community sharing interesting stories, why not follow us socially and stay connected.

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As part of our commitment to achieve net zero carbon emissions by 2030, we have today joined forces with water companies in England to help plant #11MillionTrees across the country in a bid to tackle climate change. The new initiative, alongside Water UK, National Trust, The Wildlife Trusts, will see trees, hedgerows and grasslands planted on around 6,000 hectares of land across England, which will bring both environmental and wellbeing benefits. “This initiative is a clear signal of the whole industry’s intent to be running carbon neutral businesses by 2030,” our CEO, Peter Simpson, said. You can read more about the #11MillionTrees initiative here: https://www.anglianwater.co.uk/news/anglian-water-commits-to-tree-planting-initiative-joining-other-water-companies-to-plant-11-million-trees/

A seaside invasion of blue crabs have appeared in Leigh on Sea. We’ve been out with @envagency to paint these colourful crustaceans near seaside surface drains to raise awareness about pollution. Surface water drains are designed to carry rain water directly to the sea to avoid localised flooding which means any substances wrongly put down these drains could end up polluting our beautiful beaches. We hope the crabs act as a visual reminder that what goes down these drains could end up in the sea the next day. Thanks to the @envagency and Southend-on-Sea Borough Council for working with us on this campaign 🦀👏🏻 #LeighonSea #Essex #EssexCoast #BritishCoast