Why Keep It Clear

Keep It Clear is Anglian Water’s pioneering, transformational behaviour change programme tackling pollution and flooding caused by avoidable sewer blockages.

Frequently asked questions

Just a few of our community events

The Keep it Clear programme, launched in 2011, has inspired and enabled communities to engage with the issue of blocked pipes and make a real difference.

Photo gallery

We use local, trusted and known ‘voices’ within the community to spread awareness of our Keep it Clear programme.

Spreading the word