Home | Keep It Clear

While everyone's asleep, we're out there tackling sewer blockages. And you can help too by only flushing the three P's.

Easy rules for sinks and loos

Unblocktober

A month to save our sewers and seas - start your journey to a better planet.

Unflushables make up nearly 10% of beach litter

Unflushable items like wipes may contain plastic, which is a massive threat to marine life.

Love our seaside

80% of flooding in homes is due to sewer blockages

How we’re tackling pollution and flooding caused by avoidable sewer blockages.

Find out how

Why Keep It Clear

Keep It Clear is Anglian Water’s pioneering, transformational behaviour change programme tackling pollution and flooding caused by avoidable sewer blockages.

Business tips

Items flushed

Free products

The East of England is home to some of the country’s best bathing waters.

How you can help

The unflushables

Take a look at some of the things that shouldn’t end up in our sewers but do.

Help tackle the problem

Lotties vlog

Putting rubbish and waste food in the bin rather than down the sink or loo can go a long way to help avoid the misery, cost and bad smells caused by blocked pipes and sewer flooding in your home.

Some simple tips

Frequently asked questions

How can I keep my pipes clear at home?

You can help prevent pollution from avoidable blockages by making small changes in your kitchen and bathroom. These changes will make a big difference to not only keeping our water flowing and your bills down, but protecting the environment as well. By only letting water go down your sink and only flushing water and the three Ps (poo, pee and toilet paper) down your loo, you help the water cycle. It makes it easier and cheaper for us to treat water and return it back to rivers and waterways.

Get some tips for your home

How to keep pipes clear for food service establishments

Managing fat, oil and food (FOG) waste correctly and legally can help prevent a blockage which leads to bad smells and costs money, loss of reputation and potential business. Legally, food serving establishments could be forced to close until the problem is sorted out.

Get tips for your business

How does keeping things clear help?

We can all take action to ensure cleaned water is returned safely to rivers and seas by keeping waste out of our sinks and toilets. If we all recycle where we can and use bins for our waste, it can also save us time and money.

Keeping things clear also means we use less water and carbon in unblocking sewer pipes and pumps, – it’s all part of our overall aim to love every drop.

Our aim to love every drop

Just a few of our community events

The Keep it Clear programme, launched in 2011, has inspired and enabled communities to engage with the issue of blocked pipes and make a real difference.

Business support

Monster mash

Digging deep

Photo gallery

We use local, trusted and known ‘voices’ within the community to spread awareness of our Keep it Clear programme.

Spreading the word

Let's connect!

We’re always out and about in the community sharing interesting stories, why not follow us socially and stay connected.

Ever wondered what happens to everything flushed down the toilet? At our Whitlingham Water Recycling Centre in Norwich they clear around 8-9 tonnes of unflushable items to landfill every week! #Unblocktober 💩🚽 https://t.co/1OjDns7QHF

All month we've been supoprting Unblocktober to raise awareness about the serious problems unflushables can cause in the sewer network. Last week we spoke to Stuart, assistant manager at Whitlingham Water Recycling Centre just outside Norwich. Unflushable items such as wet-wipes, sanitary products, cotton buds, dental floss etc. make their way to the site where they block machinary and can take hours every day to manually clear. The unflushable items end up in the skip and can't be recycled which means that eight or nine tonnes head to landfill every week, just from this one site. Please only flush poo, pee and toilet paper! 💩🚽

Are you feeling autumnal yet? Our Taverham Mill Nature Reserve just outside Norwich will definitely get you in the mood for autumn 🍂 As the leaves transition from green to gold it’s the perfect time to see the seasonal colours reflected across the lake. We love this shot taken by site Ranger Malcom of fly agaric fungi on the bank. #TaverhamMill #Taverham #TaverhamNatureReserve #Norwich #Norfolk #NorfolkNature